Real Estate Lead Funnel
Real Estate Investment Company

Challenge
Inconsistent lead flow from multiple sources, low appointment show-up rates, and difficulty tracking lead quality across channels.
Approach
Implemented a unified lead generation funnel with automated SMS follow-up sequences, calendar booking integration, and CRM-based lead scoring. Established dedicated appointment setters trained on real estate terminology and objection handling.
Tools Used
Results
Stabilized lead flow with improved appointment attendance rates. Better pipeline visibility enabled more accurate forecasting and resource allocation.



